Why floristry..? Having worked in the fashion industry as a visual merchandiser, and enjoying the creative element of that role, I decided to re-train as a florist, having always loved flowers and gardening. I've also created a cutting garden adjacent to my studio so I can combine home grown flowers and foliage in my arrangements.
What's your favourite bloom..? As a florist this is a very tricky question, there are just too many and they change with the seasons. In spring I adore fritillaries, ranunculus, anemones and muscari; come the summer sweet peas, peonies and roses are my absolute favourites.
Describe your style... I love creating soft, natural and romantic designs combining different flowers and textures in my work. I find this style is very popular for weddings and has led me to winning Best Florist in London & the South East at the Wedding Industry Awards.
What are the key trends for 2014..?Many brides are opting for a loose, natural style in their bouquets and in the overall look of their wedding arrangements. There is a return to trailing bouquets but not in the traditional, heavily structured style, instead the look is wispier and more relaxed. In terms of colour, peach and blush tones are proving to be very popular this year.